In a heartwarming moment at the VMAs 2023, *NSYNC’s Lance Bass delighted fans and Taylor Swift alike by presenting her with a stack of beaded friendship bracelets on stage. This unexpected gesture nearly broke the internet and left Swift, known for her hit “Anti-Hero,” beaming with excitement.

Bass strategically ordered the colorful bracelets from Little Words Project, a move that not only touched Swift but also lit up the community of the jewelry brand. Mariah Grippo, the jeweler’s director of brand experience, shared that the viral moment has had an incredible impact on their community.

The bracelets, each personalized with special messages, were a thoughtful gift from Bass to Swift. One bracelet bore the initials “NSYNC,” another featured Swift’s initials “TS,” and the third was inscribed with “FTGWHE,” representing Swift’s favorite *NSYNC song, “For The Girl Who Has Everything.”

This heartwarming exchange took place on stage after Swift won a Moon Person for Best Pop Video. Grippo revealed that the idea to deliver the bracelets to Swift if she won was presented to the Little Words Project team a few days before the VMAs.

Despite the short notice, the team managed to finalize the design and plan for the bracelets the night before the event. They worked tirelessly for just a few hours to create these personalized pieces, ensuring they were ready for the special moment.

The bracelets not only symbolize friendship and support but also align with Swift’s message of kindness and self-love. Adriana Carrig, CEO and founder of Little Words Project, expressed her delight at seeing Bass spread kindness and encouragement on such a grand stage.

The iconic moment has sparked renewed interest in the brand’s pieces, which are available for purchase on their website and select retail stores. Grippo noted an increase in website traffic, particularly on the customization page where fans can create their own bracelets inspired by Swift’s lyrics or *NSYNC’s songs.

Bass’s gesture resonated deeply with fans, showcasing the power of friendship and spreading positivity. The bracelets serve as tangible reminders of the bond between Swift and *NSYNC, as well as the importance of uplifting others through small acts of kindness.

As the buzz surrounding this heartwarming exchange continues to grow, it highlights the impact of genuine gestures of friendship in the entertainment industry and beyond. Swift’s infectious joy and Bass’s thoughtful gift have left a lasting impression on fans and admirers alike.