People are willing to spend more to watch their musical idols perform on a spectacular stage. Their love for the world’s top musicians is exploited Singapore as a business opportunity.

As a country with an area of ​​around 700 square kilometers, Singapore has succeeded in occupying a market niche in Southeast Asia for appearances by world stars. Events by world celebrities also attract many foreign tourists to Singapore. As a result, the wheels of the economy turn because of the large multiplier effect.

The closest event, concert Taylor Swift entitled The Eras Tour, will be held in Singapore on 2-4 March 2024, continuing on 7- March 9, 2024, at the Singapore National Stadium, Singapore. Even though the concert was held several times, people still had to scramble to get tickets because there was so much demand.

The tickets for The Eras Tour concert, which have been sought after since mid-2023, sold out in just a few hours through a “fierce battle”. The prices vary, ranging from 88 Singapore dollars to 1,228 Singapore dollars, approximately equivalent to Rp 1 million to Rp 15 million with a exchange rate of Rp 11,634 per Singapore dollar. The ticket prices depend on the facilities and seating arrangement in the stadium.

“I swear, it’s really hard (to get tickets) because of twowars. First, collaborate with United Overseas Bank (UOB), then secondly you have to use an access code. “I used to collaborate with friends, luckily one of us got (tickets),” said Sekar Kinasih, who is familiarly called Kinkin (27), in Jakarta, Wednesday (21/2/2024).

Let’s look at the estimated audience and revenue from Taylor Swift’s 6 shows in Singapore to understand why there are so many artists doing shows here but the media only focuses on Taylor Swift: